Content strategy & content marketing
You are publishing content. Is any of it working?
Most business owners write blog posts, post to social, send the odd newsletter, and have no idea which of it brings in customers. I find out, then fix it.
The problem
Search traffic is not coming back
68%
of Google searches now end without anyone clicking a result. When an AI summary appears, click-through drops by around 60%.
40%
of small businesses report their traffic was disrupted by algorithm changes and AI search in the past year. It is worst for firms with 11–100 staff.
64% vs 52%
Social media has overtaken search as a traffic source for small businesses. Most content plans have not caught up.
Sources: SparkToro/Similarweb zero-click study 2026; LocaliQ small business survey, 300+ respondents, August 2026.
What I do about it
Fewer pieces. Aimed at people who are ready to buy.
The answer is not more posts. It is knowing which questions your customers actually ask before they spend money, and being the clearest answer to those questions.
1. Find out what is actually happening
What you have published, what it earns you, where your buyers actually look, and what your competitors are winning that you are not.
2. Decide what to stop doing
Usually the fastest win. Most content plans are spread across too many channels for the time available.
3. Build a plan you can actually run
A specific list of what to publish, where, and in what order — sized to the hours you genuinely have, not a fantasy calendar.
4. Run it, or teach your person to
I can write and produce it, or coach whoever already does it in-house until they do not need me.
Start with a conversation
Tell me what is not working. If I am not the right person for it, I will say so.